Butterfly Economics was first published in the UK in 1998 and has since been translated into many languages. It came out in America in 2000, where it reached the top 10 in the overall sales list of amazon.com and received widespread coverage.
What the critics say:
"It is accessible and even entertaining... Mr Ormerod not only writes about capital, but also points to a way it might at last be understood" - New York Times
"Ormerod is on to something. Too many economists still waste their time on tiny tweaks of orthodox economic models which are simply wrong... despite this book's flaws, its main message is sound" - Wall Street Journal
What amazon.com says:
Butterfly Economics will, of course, be of most use to those with professional interest in the titular topic (economics that is, not butterflies). But anyone seeking a good read on the vagaries of life might want to give this one a shot. Any author who can analyse the behaviour of ants and Hollywood studio executives in successive breaths deserves a wide audience - Lou Schuler
Read about Paul's other two books Death of Economics and Why Most Things Fail or for more information on Paul's work please visit www.paulormerod.com.