In early January the Lords held a debate into obesity. During the debate Earl Howe, Conservative Health Spokesman in the Lords, praised our work for the Advertising Association's Food Advertising Unit (FAU):
“The Minister may be aware of some research published recently by Volterra, which accounted for the rising obesity over recent years by reference to the phenomenon of peer acceptance...Volterra does not claim that that is the only factor that accounts for the rise in obesity - far from it - but it is certainly one that ought not to be ignored in any study of the subject. That takes us into an interesting realm: the psychology of human behaviour and the way in which societal norms are created and maintained. Those are difficult subjects for policy-makers, but ones that must be grappled with.”
The full Volterra report is not publicly available yet, but please email Greg Wiltshire to receive a copy when it is published. |