Paul Ormerod is a Partner of Volterra.
Paul has many years of experience in working with companies to develop models to enhance their decision making. In the 1980s, he was one of the founders of the Henley Centre for Forecasting, and pioneered the then-innovative application of modern econometric techniques and electronic data to analyse price elasticities and identify the competitive sets of consumer brands.
He has developed forecasting and corporate decision systems using a wide range of techniques, including expert systems and behavioural modelling.
He is an acknowledged expert on advanced modelling techniques, and is frequently invited to address academic groups all over the world across a broad range of disciplines, economists, physicists, computer scientists and simulation modellers.
Paul works closely with Indepen in using the insights from behavioural economics to understand corporate responses to regulatory changes in sectors such as water and rail.
Paul is a best selling and award winning author. Find out more about his books here…
…Paul has authored three best-selling books, with The Death of Economics in 1994 and Butterfly Economics in 1998 both published in more than 10 languages. Paul’s third book, Why Most Things Fail, was published in 2005 and was named a US Business Book of the Year for 2006 by Business Week magazine. His next book, Positive Linking, is due out in 2012.
Paul originally read Economics at Cambridge University, then took the MPhil in economics and econometrics at Oxford University. He has kept close academic links, and in 2006 was elected a Fellow of the British Academy of Social Sciences. In 2009 he was awarded a DSc honoris causa for the ‘distinction of your contribution to economics’.
He speaks regularly at business and academic events in the UK, Europe and around the world. In the past year, Paul has spoken at conferences around the world, for example in Sydney, Adelaide, Washington, Beijing, Brussels, Zurich, Geneva and Warsaw.